It has been a trend to advertise aerially. Airplane advertising is a cost effective solution for marketing. It can help you maximize your marketing campaign. The uncluttered sky proves to be an alternative to conventional advertising. Airplane advertising focuses on the vast population of different regions. The exposure is limitless.There are many agencies that carry out aerial advertising. The aerial ads rates may start very low. Most of the agencies charge standard rates. People also tend to remember the airplane advertisement ad at a high rate. They also tend to spread the message by word-of-mouth which is a benefit of sky advertisements. Aerial banner ads call for more curiosity and response.How to go for an aerial billboard?An aerial billboard is normally prepared after a lot of preparation and planning. The aerial banners give a new look and dimension to the area of aerial advertising. There are many questions that need to be addressed before making a sky billboard. Some of the areas which need to be addressed are:-color combination-size-flight location.The color combination should be brilliant. Over the water one can design a smaller billboard as the planes flying lower than over land. Select a flight plan that has the masses of people.Sky ads-When? An airplane advertisement can be done throughout the year but the warmer months are preferred for the beach areas… At this time of the year people flock to the shores. The client chooses the coverage region of the ad. People normally seek the guidance of an aerial advertising consultant to optimize maximum visualization of the ad. Many people are realizing the scope of advertisements and are investing in ad firms. The concept and the presentation of an aerial ad is quite unique.Compilation of the message There are many ways to construct your message in an aerial billboard. The key points are:-Use powerful, attention grabbing words-There are certain words that are generally successful in all advertisements.-Try to convey your idea in brief with fewer words.Originality in aerial advertising: When we think of an original approach-aerial ads are hard to beat!With this type of ad you can reach a large population in the region of your choice. When the airplane tows the banner it can attract the attention of thousands on one flight. When your banner is flying overhead, there is very little chance that it will be missed.To maintain the originality, an airplane advertisement has come up with two styles which are as follows:-Text banner: This is primarily a single layered banner with black or red letters and numbers. This is an excellent way to announce a sale, promote your company’s website or advertise a special event.-Billboard advertisement: The aerial billboard can display beautiful graphics along with the text.Aerial advertising has a nationwide and affordable approach.
Though advertising is an expensive marketing tool, brand owners adopt various advertising tools to promote their brands amongst customers. The success story of a brand (as per marketing experts) is directly or indirectly related to the advertising activities of the product. However, it is also a much observed fact that not all advertising campaigns become a hit. Television Advertising, Print Advertising, Outdoor Advertising, Internet Advertising etc are some common practices of brand promotion. In the following paragraphs, let us take a look at the pros & cons of advertising.Advertising advantages1. The brand owner has complete control over his promotion campaign- One of the major advantages of brand ad is that the brand owner or advertiser has complete control over his promotion campaign. One can start or launch the campaign when he desires and can also put an end to the campaign accordingly to his requirement.2. Advertising is a consistent marketing activity- One can consistently present the company’s image and sales message amongst customers to build awareness and trust. The brand message can be presented to customers all year round.Advertising disadvantages1. Requires proper planning & execution- An adv practice requires proper planning & execution of the plan. Advertisers need to meticulously work out the promotion plans of the brand and present it as an interesting brand message to target customers.2. Time consuming and persistent- Any advertising activity is time consuming. One cannot come up with an advertising idea and launch the campaign then and there. Defining the target group, choosing the media vehicle, deciding the brand message etc require sufficient time for advertiser.3. Advertising is at times a monotonous affair- It is true that ad is at times a monotonous affair. One needs to repeatedly present the same old brand message to customers through various media channels. Customers at times find it boring to go through the same old brand message again and again. A creative input is a must to avoid monotony in brand advertising.A world without ad would have been pretty boring and mundane. Through various channels and in various ways, advertising has influenced our lifestyles, habits and even cultural perceptions from time to time. TV ad, print advertising, outdoor advertising and any form of advertising informs, educates and simultaneously influences us to think, act or support a particular idea, cause, belief or action related with a particular brand. It’s for sure an ad-mad-world we are living in cheers!
Business advertising is a complex area that must take into account a number of variable factors, from which demographics to target, which kind of media would be most suitable, to which advertising strategy is best to reach your audience and convince them to invest in your product or service. Small businesses have the additional burden of doing all of this within a small and inflexible budget. Fortunately, there are many options available to the entrepreneur.
The YellowPages is still one of the best ways for a small business to advertise. Your average phone directory will place your ad on a page relevant to your business, maximizing the number of people who may patronize your business. The popularity of the internet means that printed media is on the decline, but many phone directory companies include in their packages inclusion into their online edition. An advantage to an ad in the phone directory is the potential customer is probably already seeking out your business. In most other media, the ad actively seeks out the consumer.
Brochures are a handy option for small business advertising. There are companies who specialize in the production of fliers.These can be handed out or left for prospective customers to take. Some of these flier manufacturers may also drop distribute them to the mailboxes of residents in your area of choice for an additional cost. This is an attractive and common option for restaurants and cafes who can print their entire menu on the brochure.
Newspaper ads are another avenue available to the small business owner. The cost of newspaper ads are at an all-time low due to a decrease in readership. Many people get their news from the online editions of their favorite publications, so advertising online at their websites or others that would attract your target demographic is another possibility to explore.
There are other factors that small businesses must consider when jumping into business advertising. Larger companies have the luxury of testing their ads on focus groups and using other measures before ‘going live’. The best weapon small businesses have in achieving success is good word-of-mouth. Encouraging people to become loyal customers is thus essential. Coupons, discounts, and other deals are an often-used and smart incentive to attract new patrons. If a customer is satisfied with a product they were able to try at a discounted rate, there’s a good chance they’re willing to pay the full retail price for it.
Since many small businesses are on a tight budget, they sometimes try to cut costs by producing ads themselves. However, when an advertisement campaign fails it is more often the message rather than the medium that is to blame. It is therefore a wise idea for a small business to consult if not hire someone who specialises in advertising and/or media relations so that the most effective ad can be created. It’s pointless to spend money on advertising when there is no or insufficient return on the investment.
Developing credibility in the community and loyalty among customers is essential to any business, and advertising is a powerful and important tool to help achieve that.Small business advertising isn’t simple, but if planned accordingly it can help take a tiny start-up to the next level.